The world of digital marketing keeps making headway, and no matter how small or huge your business is, you need to adapt in order to stay on top of the curve. Now that we are also in the internet era, it’s about time to leverage digital marketing strategies for your business. One of the tactics that have worked well for companies is white-label pay-per-click (PPC) services.
This article will guide you through every detail of white label PPC, from discussing what pay-per-click is and why it matters, as well as what white label PPC is and how it works. Also, we’ll run down a few factors to consider before outsourcing your PPC management, along with some pointers on selecting the right white label PPC partner for your business. Let’s dive in.
What is Pay-Per-Click Marketing, and Why is It Important?
Pay-per-click, or PPC, is a type of digital marketing in which the advertiser is charged each time one of their ads is clicked. This type of marketing matters since it offers a chance to market products or services to a target market actively looking for similar content. Moreover, a well-designed PPC advertising campaign can save advertisers significant money by outweighing the cost of each click from potential customers.
Importance of PPC Management
In today’s digital age, PPC plays a critical role behind a business’ advertising strategies. The following are some of the reasons such marketing tactic is important:
PPC marketing ensures that your business appears at the top of search engine results or on websites as ads. Such instant visibility can be crucial to capture their attention.
With PPC, you have control over your budget. You only pay when someone clicks on your ad. With this kind of control, you are ensured of a cost-effective way to promote your business.
In line with cost control, PPC also allows you to target specific groups of people based on factors like location, demographics, and interests. Therefore, you only attract audiences whom you’re really after.
Quick and Measurable Results
Unlike organic marketing methods that may take time to show results, PPC gets you immediate traffic. These quick results allow you to better measure the performance of your campaigns, and fine-tune your strategies as necessary.
What is White Label PPC?
Almost everything can be described as having a white label. This practice involves purchasing a good or service from a third party, branding it with your name, and reselling it under your own name.
So, what is a white label PPC? This is an outsourcing option where the digital agency contracts with a third-party provider to manage their clients’ ad campaigns. For a digital agency, you are merging your current offering of services with a third-party service (PPC management), which you either don’t provide yourself or would prefer not to provide yourself.
Why Consider Outsourcing Your PPC Management?
The following are the typical reasons companies partner with a white label PPC outsourcing company:
An All-Out Digital Marketing Strategy
A white label provider can provide clients with a comprehensive digital marketing strategy without the need for an internal PPC team, enhancing their experience in managing successful campaigns.
White label partners can help agencies acquire qualified personnel at a fraction of the cost of hiring and training a full staff of PPC experts.
White Label PPC services can easily adjust their resources based on project needs without needing to undergo additional hiring or firing procedures as customer demands evolve or expand over time.
Lessen Work Pressure
White label PPC is a popular choice among agencies for efficient workload management, high-quality digital marketing campaigns, and cost-effectiveness while maintaining high standards.
A Team of Experts
Agencies can access a pool of experts who are skilled at PPC management with White Label PPC. The experience of this outside team guarantees greater campaign execution and outcomes.
How Does White Label PPC Work?
How white label PPC works varies based on the agency, but here’s a general guide:
1. Completing Your Purchase
Hire a white label PPC firm and send purchase orders for single or multiple clients. Order submission varies, with some agencies requiring form completion or email submission.
2. Putting on Your Campaign
The white label PPC vendor will begin working on your campaign requirements after all order specifics have been outlined. They may start with extensive keyword research, choose ad tracking codes, and add creative content, depending on your order.
3. Starting Your Campaign
Before launching a campaign, ensure all materials are checked against your order from the service provider and client, labeled appropriately, and adhere to the order’s specifications and brand name.
4. Effective Campaign Utilization
Your strategy consultant may also be a white label PPC firm. They may assist you with campaign optimization by making sure the keywords are effective. To support your clients in achieving their paid ad goals, they may make changes and optimizations based on how the ads perform.
White label PPC companies monitor ad analytics and provide reports on campaign performance, eliminating the need for expensive memberships. They use advanced tools and software to build and monitor effective marketing campaigns.
Tips on Choosing the Right White Label PPC Partner
The following are the most significant factors to take note of when you choose a white label PPC partner for your company:
1. Check their credentials.
Have they had prior experience offering PPC management services in your industry? What do former clients think about them? When searching for a white label PPC provider, experience is the first thing you look for. A team with little experience should not be in charge of your client’s campaigns. Additionally, you shouldn’t collaborate with a new company that hasn’t yet optimized its operations.
2.Are they a strategic fit?
Selecting a white label partner with aligned goals is crucial for success. Engage in extensive discussions to find creative solutions, ensuring they can meet client needs. Examine their long-term goals and product roadmap to determine strategic alignment. A mutual agreement significantly impacts the smooth operation and overall success of your agency.
3. Consider your location and operating hours.
It makes sense to have a white label company that operates in the same time zone as your company and keeps similar office hours. Working with a provider who speaks your language is also helpful because language barriers can lead to misinterpretations or even misconceptions.
4. Look at the tools they use.
White label options offer various tools for clients, such as reporting platforms, phone tracking software, and PPC management software. However, their implementation may impact costs and outcomes. How will this influence your costs and their capacity to provide the outcomes you have agreed upon if they do not already have these technologies in place?
5. Be cautious of their pricing structure.
Do their billing cycle and rates match yours? Will they fit in with your current client base easily? Will you be able to provide your client with the caliber of service you desire while remaining profitable?
6. Establish responsiveness expectations.
Think of things like email turnaround time, campaign modification request implementation time, or budget update time. Make sure your partner is capable of achieving the expectations and goals you will unavoidably set with the client. However, you should also make sure your goals are realistic and acceptable. Due to the fact that this is an outsourcing partnership rather than a full-time staffing placement, nobody can be held responsible at all times.
7. Review their service quality.
Selecting a white label partner based on service quality is crucial, as it directly impacts your business’s reputation. Evaluate their performance through customer feedback, case studies, performance indicators, and industry recognitions. A good white label partner can strengthen your brand’s reputation, encourage customer loyalty, and potentially increase revenue.
8. Look for a cultural match.
Finally, do you find yourself talking to the employees at the white label agency? Does it seem as though they pay attention? Do they seem to be receptive? Consider what it will be like to collaborate with this outsourced partner in the long run.
Get Your PPC Digital Marketing off the Ground Now
In a nutshell, white label PPC services give companies a strong tool to increase the quality of their services, build customer connections, and fulfill their marketing goals. They may create campaigns that increase conversions and success by choosing the correct white label PPC partner.
If you need support in executing your PPC advertising, have a look at Outsource-Philippines’ PPC marketing services. We offer inexpensive, high-quality ad management solutions that are customized to meet your needs. Request for a free quote now!