Implementing a Marketing Strategy for Small Business to Ensure Growth and Success

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A small business or company can be producing quality products or providing topnotch services; but if there are not enough people who know that these amazing opportunities exist, a business can be putting its plans and efforts into waste. This is just one of the reasons marketing is a key part of a business’s success.

With that said, small businesses must be keen in building and maintaining a sustainable marketing strategy to help contribute to their bottom line. In this guide, we’ll talk about whether developing a marketing strategy for small business can help you meet your goals, plus other tips you must consider to boost your efforts in this aspect.

List of Marketing Strategies for Small Business

Since small businesses have unique goals, the ideal mix of marketing strategies they must implement may vary, too. This is why it’s important to wisely assess and choose which ones to prioritize or put more effort in. This way, they can make the most out of the results they can get from implementing these strategies.

Commonly, the following are some examples of marketing strategy for small business:

businesspeople conducting marketing strategy for small business in meeting

Online Marketing

Unlike traditional marketing, online marketing uses various marketing tools that enable small businesses to improve their audience reach in different online marketing channels and grow their customer base. Some examples include:

Content Marketing

As a broad umbrella of marketing strategies, content marketing offers various benefits to small businesses and encompasses these types:


As a small business owner, one can get too overwhelmed juggling projects here and there and ensuring all of them get done on time. To help with this challenge, having automated workflows and automation tools is something to consider. As an overview, here are a few examples:

  • Social media post scheduling tools
  • Automated marketing emails and campaigns
  • Customer service and support chatbots
  • Task management software

What Should be the Marketing Plan for Small Businesses to Succeed?

Even if marketing strategies and plans must be targeted and aligned with a small business’s unique goals, the basic components of their marketing plans must at least include the following:

  • Executive summary, which includes the company mission and vision and company description
  • Market research and analysis
  • Competitor analysis and advantage
  • Marketing goals and objectives
  • Audience and customer profile
  • Calls to action
  • Budget
  • Specific strategies
  • Tracking and monitoring metrics and tools
  • Resources

How to Grow Your Small Business with Marketing

To help you make the most out of your efforts and improve the impact of marketing strategy for your small business, here are some tips on how to effectively carry it out.

small business owner doing inventory

1. Identify and define your goals in terms of growth.

Before even planning the specific action plan, targets, and goals of your marketing strategy for small business, you must first establish the goals you aim to achieve. Is it about gaining new customers, retaining existing ones, acquiring new suppliers, or attracting investors, for example? Knowing the answer to this will help you create or implement a targeted strategy and not just something that’s too generic or vague.

2. Have a deep understanding of your target audience.

The way various audience groups respond to marketing materials differs as they perceive and interpret messages uniquely. Depending on the demographics, background, and other factors specific to your identified target audience, your marketing plans and strategies must cater to them in a way that the wordings used, the channels where they’re communicated, and how often they’re shared are easy to understand and match the “voice” of the audience.

3. Strive to be present online.

Having a robust online presence helps you reach more potential customer groups that you can’t otherwise discover using other marketing tactics. A marketing strategy for small business using this example is having a dedicated website and social media channels. Your website can be used to talk more about what you’re offering, your company, how people can contact you for any concerns, and how they can purchase. Your social media channels, on the other hand, can be used to engage with new and existing customers, build relationships, and establish your brand.

4. Prioritize marketing strategies relevant to your business.

Of course, you can only do so much for your marketing strategies. As you focus on your growth success, you have to know what to prioritize and invest a lot of time and effort in. Also, planning and carrying out marketing campaigns aren’t easy to conduct; meaning small businesses must really choose which strategies they must put at the forefront based on their unique goals and objectives.

5. Stay consistent.

Having a sustainable workflow and maintaining best practices in marketing is a must to ensure continued success. Hence, marketing teams should set key performance indicators (KPIs) to track and monitor if they’re being on track with the goals set for the marketing strategy for small business. This way, they can address issues and bottlenecks in a timely manner and avoid making a negative impact on the overall strategy being implemented.

6. Don’t stop experimenting and researching.

Once you’ve come up with a working strategy, it doesn’t and shouldn’t end there. Always seek ways to improve your current processes and see where extra efforts can be poured in. This way, you can stay on top of your goals and even go beyond your own expectations.

‘Outsourced Marketing for Small Business’: Is It a Good Strategy?

Outsourcing a marketing strategy for small business is a good thing if you want to improve how your business performs both in the short and long term. In simple terms, outsourcing refers to the process of hiring a third-party provider to get the job done for you. In the context of marketing, hiring specialists, a team, or a third-party firm to handle your unique needs in letting more people know about your offerings can be a beneficial move to:

  • Expedite the way you achieve your goals by having more hands to help you;
  • Work with experienced pros and specialists without breaking the bank; and
  • Partner with an outsourcing company with a great reputation that you can trust in helping you have a targeted marketing strategy for your objectives.
group of young business people discussing new project

Outsource Marketing Services to Outsource-Philippines

Through the help of knowledge process outsourcing (KPO) made possible by Outsource-Philippines, a world-class outsourcing service provider, you can hire digital marketing services that can form a big part of your marketing plan and strategy as you decide to make your business evermore present in the online scene.

Now that you’re aware of the various kinds and examples of marketing strategy for small business along with the considerations and tips you must take into account, it’s time to take your plans to the next stage to implement them effectively.

Chat with our experts and specialists now to help you get started and reap the benefits you deserve when you hire our topnotch services. Learn more and contact us to get a free quote today!