Social media has come a long way, as it is already a platform being used by ecommerce marketers to boost brand awareness, engage with consumers, and advertise products through targeted ads and organic posts. Nowadays, you cannot effectively market your ecommerce store without social media. But how does social media exactly work in ecommerce? Some businesses still cannot fully grasp how they can effectively market their ecommerce store on this platform.
Without further ado, let’s find out in this article everything you need to know about ecommerce social media marketing. We’ll touch upon what social media marketing is, its role in ecommerce, the gains and drawbacks of ecommerce, why we should hire one, and the core reasons Filipinos continue to thrive in social media and ecommerce marketing.
What is Social Media Marketing?
Basically, social media marketing is the use of social media channels, such as Facebook, Twitter, Instagram, and a lot more, to create content that reaches out to prospects and customers and eventually influences them to make a purchase. Social media is one of the most effective tactics for generating referral traffic for ecommerce businesses.
The Role of Social Media in Ecommerce
The core purposes of social media in ecommerce are the following:
- Establish brand awareness;
- Market to certain user segments;
- Make a sale by pitching or selling products;
- Enhance and extend customer assistance;
- Engage in communication; and
- Build networks.
Advantages of Social Media Marketing for Ecommerce
Social media is one of the most efficient free advertising avenues available now due to its extensive usage and adaptability. The following are some of the benefits of social media marketing for businesses:
1. Introduces Your Business
You might enable your business to participate in the market by employing social media. Through your profile, postings, and interactions with other members, your audience may come to know, trust, and communicate with you.
2. Boosts Traffic
Social media is one of the best ways to direct people to your website, where you may convert them into customers by including links to your blog posts or profiles in your postings.
3. Attracts Leads
Using platforms like Instagram and Facebook stores, direct messaging, call-to-action buttons on profile sites, and the ability to schedule appointments helps you generate leads.
4. Raises Brand Awareness
Social media platforms’ appeal allows you to develop your visual identity among huge audiences and boost brand recognition. Moreover, increased brand familiarity will improve the outcomes of your additional initiatives.
5. Establishes Connections
By using these platforms, you may connect with people directly and build both direct and indirect lines of communication with your followers. This allows you to network, get feedback, have conversations, and make direct personal connections.
Disadvantages of Social Media Marketing for Ecommerce
Using social media to advertise your business may have downsides, too. Here are the drawbacks of ecommerce social media marketing:
1. Consumes Too Much Time
Creating content based on the platform you opt to use might take a lot of time, even if it is free. It, therefore, needs much effort and money. You might invest a lot of time in developing visuals, posting, and interacting with people in your target audience if you want to keep up an active social media presence and conduct successful online marketing campaigns.
Using a scheduling application to post your content or setting particular times to work on content production, evaluate comments, and receive feedback can help you save time across your social media marketing plan.
2. Invites Negative Publicity or Word-of-Mouth
When searching for your organization on the internet and social media sites, you could come across negative feedback or comments. Although you have no control over what others post about your company on social media, you do have control over how you respond to them. To increase your chances of keeping current customers and to demonstrate to a newer market that you are a trustworthy brand, try to respond quickly and appropriately.
3. Takes a While to Show Results of Campaigns
Quick communication with your audience is made possible by social media, but early on in your active social media presence, it could not yield solid results. It could take some time before you notice an increase in engagements or a return on your investment in social media marketing. Continue to prepare and take the required actions to make the process successful in the future, while keeping in mind that it might take longer than anticipated.
Why Hire Social Media Marketing for Ecommerce
A lot of businesses might have a grasp of what social media marketing is, but only a few really understand why they must hire an agency specializing in ecommerce social media marketing. With the rise of artificial intelligence that works perfectly with ecommerce, let’s take a look at the following reasons to hire a social media marketer:
1.You have limited ecommerce marketing skills.
Your ecommerce marketing strategy shouldn’t be put off until you have more time, and it’s not something you should delegate to a staff member with another job who might not have the necessary marketing experience. Every facet of ecommerce marketing requires specialized knowledge and skill sets. A potential option for you could therefore be an ecommerce marketing firm if you lack the necessary resources, time, or expertise.
Hiring an ecommerce marketing company has a number of advantages, one of which is that they can use their knowledge and experience to assist you with your marketing plan. They will be able to devote qualified personnel to each component of your ecommerce strategy, from web design to ad campaigns, making it as effective as possible.
2. You want to keep up with modern trends and technological advancements.
You probably aren’t utilizing the various marketing tools that previous years have had to offer, such as marketing automation and retargeting, unless you’re investing in continuing professional development to keep your staff abreast of current digital marketing trends.
The ideal firm employs professionals who are knowledgeable about the latest technologies, techniques, and business growth tactics that will put them one step ahead of the competition.
3. Your marketing calls for an outside-in perspective.
When it comes to marketing, an inside-out strategy makes sense. After all, you like your goods and services, so you could believe that the people in charge of producing, providing, or selling them are the best people to advertise them.
However, there are times when it is preferable to receive an outsider perspective, which is exactly what an agency can provide. Someone who isn’t as strongly associated with your brand will be able to provide original suggestions that come from the viewpoint of the customer, since, after all, that’s who you’re trying to sell to.
4. You look for an ecommerce marketing team’s diverse talents but not the associated salary and perks.
Many companies find it difficult to hire all of that talent, and it’s much worse to farm it out to numerous freelancers or, worse still, to an unqualified employee. This will only work against you if you hire someone who is unable to deliver the outcomes you require. Hiring an ecommerce marketing company allows your company to gain the skills necessary to create exceptional marketing without having to pay high salary rates.
5. You are missing a marketing strategy or your present one is ineffective.
Getting a competent set of eyes to aid with strategy and execution might be crucial when your ecommerce marketing plan isn’t producing the demand or attracting enough customers to take your business to the next level. You don’t have to spend a lot of money experimenting with different tactics. If you’re unclear about how effectively your marketing approach will work, it may be more cost-effective to hire an ecommerce marketing firm. Additionally, you won’t spend any time, and it’s likely that you’ll achieve the desired level of business expansion.
Why Filipinos Thrive in Social Media and Ecommerce Marketing
Digital marketing has developed and continues to expand in the Philippines, as many Filipinos are deeply connected through the internet. One of the reasons digital marketing in the Philippines thrives is that, as of January 2021, 89 million users on social media platforms are from the Philippines. That represents 80% of the entire population.
The Philippines has seen an increase in online shopping as well, giving the ecommerce industry the appearance of consistent development. Market analysts predict that it will reach $10 billion by 2025, up from $7.0 billion in 2017. As a result of professionals realizing they have a huge opportunity owing to this massive audience, digital marketing has definitely expanded in the Philippines.
Invest in Outsource-Philippines’ Social Media Marketing Services
Businesses can connect with a larger audience, build their brand, increase website traffic, and increase sales by tapping into the capacity of social media. The advantages of ecommerce social media marketing are obvious, so ecommerce businesses must incorporate them into their broader marketing plan. Are you now ready to take your social media marketing to the next level? With Outsource-Philippines’ notable social media marketing services, there are boundless connections to engage with your targeted audience aligned with your company’s goals. Get a free quote now!