Your Comprehensive Guide to Outsourcing Web Development Services

Share this post


In this age of digitization, online marketing has emerged as a primary strategy to improve brand reputation, increase conversions, and boost sales. Thus, businesses make sure to conquer the internet with traffic-generating websites.

However, having an in-house team of experts to create and maintain a website is quite costly. No worries; outsourcing solutions are here to solve this problem. Read on to know why many businesses choose offshoring and how to outsource web development services to achieve your goals.


Top Outsourcing Web Development Myths

As the digital world continues to advance, many startups and established companies take advantage of the internet; some of which investing in different web app development projects, such as mobile app and website development that focus on UI and UX. Despite the growing demand for web developers, however, there are still misconceptions about outsourcing web development companies. Here are some myths that need to be debunked.

1. Language Barrier

Some business owners are hesitant to outsource web development because of the perceived language barrier. This isn’t an issue anymore; almost all BPO and ITO companies are fluent in English. You can be at ease that transactions are easy and convenient even though you hire from the pillars of outsourcing—the Philippines and India.

2. Intercultural Miscommunication

Another factor that stops businesses from offshoring web developers concerns cultural differences. Although cultures, traditions, and outlooks could be a hindrance for both clients and the service provider, this won’t affect the project. This is as long as you hire a reliable outsourcing company.

3. Mediocre Services

It’s acceptable to worry about the quality of services. You deserve the best service; and trusted web development firms can guarantee you high-quality services. You can check their terms and conditions and online review sites to validate if they can pass your business requirements.

hand showing sign of wise budgeting for web development outsourcing

4. It Costs Much

The cost for outsource web development services varies. Some companies have fixed prices, while others offer their services at hourly rates. Nevertheless, outsourcing is way cheaper than hiring a team of professional web developers yourself.

5. Breach of Privacy

When you decide to go for offshoring, you’re expected to provide pertinent information about your business. Nevertheless, you don’t need to be anxious because outsourcing companies are required to disclose their privacy policies to clients. That said; you just need to hire a company that can provide you with the best service, while ensuring that they keep all your details with the utmost confidentiality.


Why Do Companies Outsource?

Knowing some myths about outsourcing web development services can help you take advantage of this business solution. It gives you the assurance that it’s a wise move to hire third-party vendors.

It’s no secret that many companies across the globe rely on BPO firms. This is because of the long list of benefits it entails. According to Deloitte’s outsourcing report, here are some reasons businesses resort to offshoring.

  • The first is standardization and efficiency, with 88% of participants agreeing that this is at the top of their list.
  • Next, 84% of business owners who took part in the survey said that cost-reduction is another crucial factor why they outsource.
  • 73% of companies outsource for business value. Knowing how to outsource web development allows them to focus on their core responsibilities without sacrificing website management quality assurance.

If you’re still not sold on the idea, let us paint you a clearer picture.

outsource-philippines why do companies outsource infographics

Why Websites are Vital to Businesses?

Online shopping and other e-commerce services have flourished over the past few years. Many users are searching for details or reviews before purchasing a product or service. Hence, online brand awareness is essential to all kinds of businesses.

It’s great that you offer top-notch products or services. However, promoting it to the right audience might pose a challenge for startups. Brand awareness campaigns involve costs, and not all small businesses can afford media marketing, such as billboards and TV advertisements.

Fortunately, online campaigns can help businesses achieve this goal today. In this day and age, online business websites can showcase the brand’s product or service to its audience. With the help of a web development team, brands can reach a wider market and promote the latest offers.

Web Development Market Trends

Web development has improved over the past years. Aside from the increasing number of internet users each year, the purposes of websites have also broadened. Based on a blog by Hubspot, “50% of consumers believe website design is crucial to a business’s overall brand.” The report suggests that websites are vital to strengthening brand identity.

Although websites are deemed as a key asset in a business, “24% of small business owners said they don’t know how to create and run one (, 2021).” Hence, many business owners hire outsourcing web development companies to help them start and run a website.

Furthermore, a well-developed and creatively designed website has been seen as a way to increase brand credibility and boost sales. In fact, to realize the essence of knowing how to outsource web development, here are supporting figures:

  • 73.1% of web designers say that the top reason for a high bounce rate is the non-responsiveness of the website. (GoodFirms, 2021)
  • The demand for web design and development services has grown an average of 4.4% per year since 2016. (IBISWorld, 2020)
  • 42% of website visitors exit the page because of poor functionality. (Top Design Firms, 2021)
  • 38.5% of users leave the site due to outdated designs. (GoodFirms, 2021)
  • 60% of customers consider buying when the online shop’s site is easy to navigate. (Statista, 2020)
  • 48% of internet users cited that if a business’ website is not mobile-friendly, it’s an indication that it simply doesn’t care. (SAG IPL)

How to Outsource Web Development: The Web Development Outsourcing Process

There’s no more denying how beneficial it is to outsource web development. Below are the basic steps included in a website project. Nonetheless, more steps could arise depending on the goal of the business campaign.


Prior to the actual website creation, it’s important that both parties agree on the primary goal and scope of the website. Plan the entire structure of the website, including the number of landing pages and layout. A clear goal will allow the team to present a viable sitemap and have a smooth project flow.


Next, create the visuals and content for the website pages. The web team and the business owners must work closely to brainstorm ideas for the brand. Aside from visuals, the team must ensure that the texts are SEO-friendly and optimized for all browsers.

a person doing programming and thinking of how to outsource web development


Test the website after placing the text and visuals on the landing pages. Provide website access to check the links and page load speed of the pages in both desktop and mobile versions. Reduce the issues and errors during the launch with proper testing. Also, during this stage, the client could still change any content that doesn’t fit with the branding.


It’s time to launch the website! The web team must monitor the website takeoff and report downtimes. Meanwhile, business owners must prepare their social media campaigns and pay for boosted website launches.


Benefits of Outsourcing

With the growing demands of users, businesses need to keep up with changing trends without the risk of blowing a large budget. Hence, outsourcing has become a smart method for this concern. Here are some reasons businesses outsource staff.

1. Scalability and Flexibility

As the internet continues to prosper, it’s important to make sure that your business won’t get left behind. The ability to scale up and be flexible whenever necessary is crucial to achieving your business goals.

Guess what? When you outsource, it’s easier for you to control the number of staff you need and how you want them to deliver what the project requires without the need to micromanage them.

2. Cost Reduction

Outsourcing allows you to save money on hiring, training, and employee benefits, as well as on equipment needed for the job.

a woman web developer holding a laptop and ready to be outsource

3. Time-saving

As previously stated, BPO firms not only help you reduce costs; they also enable you to save time. Time efficiency matters in order to effectively keep the processes and all business functions in place. Offshoring eases you the burden of working on a task you’re not equipped to do.

4. Risk Management

It’s vital to guarantee clients and their customers that all their information is safe and secure. Service providers can assure you of this—that your clients’ details and info are protected along with your company’s.

5. Access to Pool of Talented Professionals

When you opt to outsource your business functions, you benefit from the skills and expertise of dedicated teams that excel in your industry. BPO companies have a pool of qualified professionals in different fields who can deliver you the best service possible.

Aside from the aforementioned, here are some more outsourcing advantages:

outsource-philippines benefits of outsourcing infographics

Why Outsource Web Development Services?

As mentioned earlier, web development plays a key role in marketing your brand. In addition, it allows you to reach a wider network. Hence, consider outsourcing web development services to grow your business. Here are some of the perks of hiring third-party web development vendors.

  • Less hiring efforts. Businesses can save time and money by using the remote staffing model. The outsource company has a team of experts to hire staff per job post.
  • Minimal supervision. The outsourced team has its own work process. Once you give the project goals and KPIs, they will be able to work on them and deliver the output on the agreed deadline. You also need not worry about their monthly pay, for it is project-based.
  • Access to skills. Expand your business think tank without spending a big chunk of your budget. Hire experts and get expected output with the help of your trusted outsource team. If you don’t have an in-house team, an outsource staff dedicated to website creation will help you.
  • Latest technology. Aside from ensuring that your team has the right skills, outsourcing could also help gain access to the latest technology. Since these teams are required to provide first-rate web design services, they have the right tools and programs to provide this offer. You don’t have to buy program licenses or access for these single take projects.
  • Cost reduction. Since the time and hiring effort will be lessened, the total cost to produce an output, a website for instance, will also be reduced. This is ideal for small businesses who are still trying online campaign efforts.

Which Roles Can Be Outsourced?

Almost any job role can be outsourced. If your business doesn’t have its own team for IT, then hiring outsourcing services is a great solution. Some of the roles that can be outsourced are listed below.

1. Database Administrators

Data management experts help you store and organize your data systems into useful databases. They maintain the system to avoid further downtime and other issues. With the expert’s help, you can collect and analyze acquired data for planning.

2. PHP Developers

These experts are the ones who develop web apps, programs, and websites, using the dynamic scripting language called PHP. They are skilled in fixing issues related to scripting and testing the websites on various platforms and browsers. Hiring a PHP expert for a single project is advised if you don’t have your IT team yet.

3. Java Developers

Web developers are in charge of creating and maintaining websites for clients and businesses who want to market their brand online. They are armed with technical skills in different programming languages used in front- and back-end development, such as JavaScript, among others. Without an expert in JavaScript, the website might not respond properly.

a website maintenance specialists working on a desktop for outsource client

4. WordPress Developers

Web designers rely on different design tools to aid in creating design mock-ups and aesthetically appealing designs. They also manage the sitemaps and wireframes for systems such as WordPress. Aside from website creation, they also manage WordPress plugins and themes to address the client’s needs.

5. Website Maintenance Specialists

Web maintenance specialists are responsible for keeping your website up to date, preventing security breaches, boosting search rankings, and maintaining a backup of your website’s content. They also ensure that the website has the latest WordPress, plugins, and themes. Hiring them allows you to gain the finest health for your website.


How to Outsource Web Development

Having a website that meets the needs of your target market can help you stand out from the crowd. Therefore, you need to make sure that your site has what it takes to make your business thrive.

Web development isn’t a walk in the park; it requires expertise in using the necessary technology and the creativity and skills to create a website that excels in both UI and UX. Nevertheless, hiring web developers is within reach. Click play to find out more about how to outsource web development.


Choose the Type of Outsourcing: In-house Team vs. Outstaffing vs. Outsourcing

When a business is IT-centric, they usually hire staff to fill their web team. The hiring manager performs all tasks to fill job posts, such as job posting, interviewing, and onboarding of staff. The hired members will complete the in-house team.

Having that said, this process may require a large budget and manpower. Startups who want to hire a web design team may choose to outsource or outstaff.

outsource-philippines in-house team infographics

Outstaffing refers to the type of remote hiring wherein an outstaff company is employed to hire and maintain the needed experts. In this model, the members that are hired by the outstaffing team report directly to the in-house team. This also means that the business owners have full control of the outstaffed team, aside from the hiring and payroll terms.

op outstaffing infographics

Conversely, outsourcing is another remote hiring model wherein the outsourced teams are hired to complete a certain project. Like outstaffing, outsourcing doesn’t involve the hiring of talents, as they already have a team of experts for each service. This is a cost-effective solution for businesses looking for a one-time project case for their website.

outsource-philippines outsourcing infographics

How to Choose an Outsourcing Company?

As explained in this article, web development is a crucial component to business success. With the role it plays in brand awareness and lead generation, you need a reliable expert team to work on your site. Here are some of the factors you need to weigh before hiring one.

Experience and Years on the Market

There are many outsourcing companies out there. That’s why you need to be more meticulous in hiring one. First, consider if the firm has reputable experience in web development. 


The next stop is their portfolio. There are third-party vendors who exhibit some samples of their work on their site. If you couldn’t check their portfolio, you can evaluate their website—usability, functionality, and design.

Set of the Web Development Team

Most outsourcing companies offer a good variety of services for different industries. Make sure that they have a team of web developers who can meet your project requirements. Some companies disclose their team members and their profiles.


When you choose to go offshore, it’s expected that you’ll do business with companies that speak a different language. Even though English isn’t their first language, BPO/KPO/ITO firms across the globe can communicate with you efficiently. With their fluent staff, there’ll be no problem negotiating with them. 

Company Website

The firm’s website reflects the services it offers. It’s also a key to knowing how to outsource web development and their service rates. You can check their pages to get a glimpse of their services, and their website design and usability speak volumes about how competent their web developers are.


Your company’s information should be treated with the utmost confidentiality. Ensuring that all your data is secured and protected is a must. Therefore, check out the privacy policies of the firms you’re considering outsourcing to. Watch out if they have a non-disclosure agreement. If they don’t, find another web development service provider.

web development team working for client

How Much Does it Cost to Outsource Website Development?

Short answer: It depends. The price range for web services depends on the scope and business goals that the clients set. Aside from that, rates also differ per website development project team role, such as project manager, back-end developer, front-end developer, or web designer. This may also depend on the type of skills and working hours one needs for a project.

Here’s our rough estimate of outsourcing hourly rate from the top offshore countries.

Prices for Outsourcing in Different Countries


  • Project Manager: $30-$60
  • Back-end Developer: $40-$75
  • Front-end Developer: $35-$60
  • Web designer: $25-$70
  • Project Manager: $20-$60
  • Back-end Developer: $30-$75
  • Front-end Developer: $20-$70
  • Web designer: $20-$60
  • Project Manager: $35-$60
  • Back-end Developer: $35-$75
  • Front-end Developer: $30-$60
  • Web designer: $28-$50

Eastern Europe

  • Project Manager: $25-$90
  • Back-end Developer: $40-$95
  • Front-end Developer: $30-$85
  • Web designer: $35-$68
  • Project Manager: $28-$93
  • Back-end Developer: $45-$95
  • Front-end Developer: $30-$85
  • Web designer: $35-$75
  • Project Manager: $20-$70
  • Back-end Developer: $30-$80
  • Front-end Developer: $25-$75
  • Web designer: $30-$60
programmer and developer at work

Latin America

  • Project Manager: $45-$110
  • Back-end Developer: $50-$180
  • Front-end Developer: $40-$100
  • Web designer: $35-$100
  • Project Manager: $50-$120
  • Back-end Developer: $50-$200
  • Front-end Developer: $50-$100
  • Web designer: $45-$110
  • Project Manager: $35-$100
  • Back-end Developer: $45-$190
  • Front-end Developer: $40-$110
  • Web designer: $45-$110

North America

  • Project Manager: $140-$205
  • Back-end Developer: $170-$250
  • Front-end Developer: $145-$220
  • Web designer: $70-$140
  • Project Manager: $150-$215
  • Back-end Developer: $180-$275
  • Front-end Developer: $160-$265
  • Web designer: $80-$150

Prices for Outsourcing in the Philippines

Outsourcing in the Philippines is considered one of the most affordable offers where you can save up to 70% on operational costs. Aside from their affordability, Philippine BPO/KPO/ITO firms have advanced technologies and highly qualified professionals.

  • Project Manager: $10-$50
  • Back-end Developer: $18-55
  • Front-end Developer: $18-$45
  • Web designer: $15-$35

However, based on a report, the average cost for building a website ranges from $1,000 (for a simple business website) to $95,000 or more (for a complex custom website). So, it’s best to get a quote from your chosen outsource service team to get a better costing. 


In a Nutshell

  • A website that’s functional, well-crafted, and easy to navigate attracts internet users to explore your site, which could lead to conversion.
  • Most digital marketers believe that businesses should have websites. This is because they contribute to brand awareness and credibility, lead generation, and improved sales.
  • You don’t need to hire in-house staff to leverage web development.
  • Outsource web development services enable entrepreneurs to easily scale up their businesses.
  • Hiring third-party web developers allows you to put the ball in their court while you focus on your core responsibilities.
  • Knowing how to outsource web development is the key to unlocking better business opportunities. 
  • Outsourcing web development, design, and management is a business trend that’s affordable, effective, and efficient.

Outsource Web Development Services Today!

Boost brand awareness and attract more clients through a website for your business. Rank high in search engines and get more leads and sales with a responsive website. Now that you’ve read how to outsource web development, partner with us today and make your brand known across the web. Talk to our experts to learn more and get a free quote!


Frequently Asked Questions

1. Do businesses need to have a website?

In this age of technology, most transactions occur online. That’s why if you need to stay competitive, it’s best to have a website that aptly represents your brand. It’s your marketing tool to reach a wider audience and increase brand awareness.

2. How long does it take to pool a dedicated web developer team in the Philippines?

Outsourcing services to the Philippines is very easy, given the country’s distinction as one of the pillars of outsourcing in the world. You can find a long list of service providers that could match your business needs. Hiring a dedicated team of web developers from established ITO providers won’t take a week.

This is especially true for Outsource-Philippines. In fact, once you decide to outsource web development services, they can provide you with the best team to meet your project requirements right away.

3. What are the types of web development?

There are 3 main types of web development—front-end, back-end, and full-stack web development.

  • Front-end development focuses on the design and layout of the site;
  • Back-end development handles the codes and programs to run the site; and
  • Full-stack web development works on all the site’s details, including the server maintenance and user interface.