One of the most common business strategies these days is to maximize the talent and services offered by outsourcing companies. The two types of such firms are business process outsourcing (BPO) and knowledge process outsourcing (KPO). Both types aim to help firms that hire them improve the way they perform business tasks along with the costs, staff, and processes involved in them.
If you’re hesitant about hiring third-party vendors and their positive effects on your business, you’re on the right page. In this guide, we’ll explore more about KPO services and further learn about the various types of solutions offered.
What is KPO?
KPO is considered a subset of BPO and focuses on providing solutions to complete information-related business activities. These processes are highly crucial in boosting the firm’s as well as its products’ and services’ value. The most well-known tasks being outsourced using KPO often involve data analytics and research services.
Who Manages Knowledge Process Outsourcing?
In a usual setting, firms appoint business operations managers, management consultants, and the like to manage their KPO efforts. They are in charge of partnering with KPO firms to tailor solutions based on their needs and managing projects here and there to align everything both for internal and external processes.
What are KPO Services?
In simpler terms, KPO services pertain to knowledge-based tasks and processes that often require advanced analytical and technical skills. That said, these are commonly done by experts and specialists who have great backgrounds in their chosen fields or areas.
What Types of Businesses Use Knowledge Process Outsourcing?
While KPO services are applicable to almost every type of business, these are more prevalent in certain industries or fields. These include IT, law, engineering, finance, and medicine, as well as government agencies. Apart from those, creative teams can also hire KPO services to help them boost their efforts in marketing the business’ products and services.
Types of KPO Services
While various KPO companies offer specialized KPO services to fit the needs of their clients, there are also general ones available. These services include the following:
1. Search Engine Optimization (SEO)
SEO practices and strategies help businesses earn conversions by improving their website’s rankings and brand visibility when potential customers search for services using search engines such as Google. Hiring this service lets you have SEO experts working on optimizing your site’s content, gaining organic search traffic, and landing high-ranking positions.
2. Content Marketing
Quality content is key to earning customer trust and boosting brand authority. Hence, you need to have a continuous pipeline of content marketing strategies in place! Through this KPO service, you’ll be able to reach your target market and boost customer engagement with the help of valuable, timely, and relevant content that you can use in promoting your products, services, and brand.
3. Social Media Marketing (SMM)
Don’t underestimate the power of social media in letting your brand be known to the world! Social media sites, when used right, help businesses engage with new and existing audiences alike. Apart from that, SMM is also a tool to build your brand in the long run. This lets you establish an online community and a steady stream of buyers or clients. Hiring this service can help you communicate your business goals in social media posts that cater to the needs of people you’re targeting.
4. Email Marketing
Like SMM, email marketing is also a crucial way for you to market your brand and reach audiences that can be your potential buyers. In addition, it’s a strategy to generate more leads and thus drive more sales. This KPO service aims to help businesses raise brand awareness, touch base with the audience in a direct way, and keep them in the loop about what’s happening with your brand.
5. PPC Marketing
With the help of strategic pay-per-click (PPC) marketing, you can also target and win your most qualified market. This can be done by letting PPC experts devise and implement strategies to help position your website with the most relevant target keywords at the top of search engine results page (SERP). With that, this service lets you win over the competition.
6. Graphic Design
Another business solution in our top KPO services list is graphic design. While good content builds your authority, great design helps keep people coming back and makes them excited about what you’re offering. In order to have fresh, unique, and topnotch designs for a better brand, hiring KPO services, such as graphic design is key. Besides, turning your ideas into eye-catching branding entails a huge deal of work, so this is where creative experts come in.
7. Logo Design
While a good logo doesn’t always define a business’ overall branding, it serves as a foundation of its brand identity. That said, it should be well-designed and must represent the brand’s values and goals. Furthermore, it helps attract potential clients. Hiring an outsourced logo designer lets you turn abstract brand concepts into a visual reality that portrays your brand.
8. Web Design
Before you can reach and target audiences who are often looking for products or services using search engines such as Google, you need a functional and well-designed website. When users visit your business website, you must ensure that their experience browsing it is up to their expectations. This is where web design KPO services come in. Experts in this field can help you create engaging, user-friendly sites that’ll surely entice readers and users to check out your products and services.
9. Web Development
Alongside web design, web development KPO services play a crucial role in building a business website that helps you achieve your goals, such as gaining more leads and driving more sales. Additionally, when you have a website that’s properly built, technically healthy, and highly functional, your SEO efforts to improve your chances of earning the top positions on the SERP won’t go to waste. All these and more contribute to your site’s ability to attract high quality leads and clients.
10. Website Maintenance
Having a website for your business doesn’t stop there. To keep it in good health, running smoothly, and attracting visitors, a website maintenance strategy should also be in place. This entails various tasks, such as keeping security measures in check; ensuring data backup is ready; and monitoring the site’s core vitals. Outsourcing it to the right experts can help you manage all of these key tasks in a breeze and focus on the other core business processes you need to attend to.
What are the Advantages of KPO?
Now that you’re aware of the most common types of KPO services you can hire, another key question to ask is: What’s in it really for you?
Here are just some of the benefits of hiring KPO services firms to take care of your unique needs:
1. You save costs.
Many KPO services companies offer cost-effective services, letting business owners make wise decisions in hiring only the ones they need for their companies to thrive. Also, teaming up with a KPO services provider helps businesses save on staff training costs, office space rent, and other financial needs associated with running a business.
2. They help you boost efficiency.
With outsourced staff taking care of your KPO needs, you and your internal teams have more time to focus on highly crucial business tasks for growth. This allows you to plan for your activities better and highlight continuous improvement efforts that would otherwise speed up your progress in sustaining the business.
3. You gain access to unique talent.
Hiring a KPO services firm lets you work with highly skilled staff. Hence, you can have a high level of confidence knowing that only the experts are working on your business processes and tasks.
Reasons to Outsource KPO to the Philippines
Apart from the similar reasons stated above, hiring KPO services in the Philippines lets you in on these top benefits you can achieve in no time:
- Culture fit
- Favorable level of English proficiency
- Skilled workforce
- 24/7 staffing, possible!
- Government support
- Great BPO and KPO track record
Hire Outsource-Philippines’ KPO Solutions
Now that you’re aware of the various types of KPO services, the benefits, reasons outsourcing is a good choice, and how KPO can help your business, it’s time to take the leap and hire a trusted partner!
As with any business strategy, it’s crucial to make wise decisions when it comes to outsourcing. This is because it’s a critical factor that helps you achieve optimal results toward business success. While there are lots and lots of KPO services firms providing promising services for businesses that need them, it’s a rule of thumb for you to research first and get to know more about what you’re getting into. Thus, whether you need general or specialized solutions, it’s best to entrust your processes to industry leaders.
Outsource-Philippines, a world-class outsourcing service provider, offers a wide range of BPO and KPO solutions that fit and address your unique, ever-changing needs. With the firm’s creative design, digital marketing, website management, and other sought-after services, you’re sure to find the value of teaming up with our dedicated workers. Apart from that, we offer a hassle-free client onboarding process!
Chat with our experts and specialists on how we can help you get started today and reap the benefits you deserve when you hire our topnotch services. Want to learn more? Contact us now to get a free quote today!