Larry Mercado

Larry Mercado is a seasoned entrepreneur with over 20 years of experience in outsourcing, SEO, and IT-related services. Holding a masterโ€™s degree in Entrepreneurship from Ateneo de Manila University, he leads multiple companies delivering innovative solutions in digital marketing, technology, and business support.

specialists working for an SEO outsourcing agency

Finding the Best SEO Outsourcing Agency for Your Business Needs

In todayโ€™s digital age, having a robust online presence is crucial for any business aiming to succeed. As the demand for digital marketing grows, so does the complexity of search engine optimization (SEO). This is where SEO outsourcing agencies come into play, offering specialized services to enhance your companyโ€™s visibility in search engine results pages

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agent showing the costs of outsourced customer service

Is Outsourcing Customer Experience to the Philippines Cost-effective?

Customer experience services have become a critical investment priority, with organizations increasing their CX budgets to 45%, up from 36% in 2010. The numbers tell a compelling story: 58% of customers are willing to pay more for better experiences. Companies that earn $1 billion annually can expect an extra $700 million within three years by

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what makes the Philippines popular for customer service outsourcing

What Makes the Philippines Popular for Customer Service Outsourcing? (A Comprehensive Discussion)

Customer service outsourcing has become crucial for businesses that want to boost their customer service quality. Research shows 58% of customers will pay more for better service. Even more striking, 32% of customers would abandon their favorite brand after a single poor experience. Companies now place customer service at the top of their priority list.

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employee using generative AI at work

What Is Generative AI? (A Comprehensive Guide to This Game-Changing Technology)

Generative AI (GenAI) refers to a class of artificial intelligence systems capable of creating new contentโ€”such as text, images, audio, video, and codeโ€”based on patterns learned from existing data. A generative model is designed to create new data based on learned patterns. Unlike traditional AI models that are designed to classify or predict, generative AI

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team of agents representing customer service in BPO

Customer Service in BPO Industry: How BPOs Elevate It – Trends, Challenges, and Best Practices

Customer service in the Business Process Outsourcing (BPO) industry plays a pivotal role in enabling companies to deliver seamless support at scale. The outsourcing model in customer service BPOs involves companies delegating customer interactions to specialized service providers, who manage these functions to enhance operational efficiency and customer satisfaction. As this model evolves, BPO providers

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what is data annotation

What Is Data Annotationโ€”and Why Itโ€™s the Foundation of AI Excellence

Artificial Intelligence (AI) and Machine Learning (ML) have emerged as transformative forces, driving innovation across virtually every industry. From self-driving vehicles to chatbots, facial recognition to fraud detection, intelligent systems are reshaping how we live, work, and interact with technology. But behind these powerful AI models lies a lesser-known hero: data annotation. Often described as

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Hand arrange wood letters as SEO abbreviation

How to Supercharge Your SEO Push: A Step-by-Step Guide for Agencies and In-House Marketers

When you hear โ€œSEO push,โ€ think of a launchpadโ€”a strategic thrust that boosts your siteโ€™s organic visibility, draws qualified traffic, and delivers measurable ROI. This guide arms you with a professional yet approachable blueprint to execute an effective SEO push, perfectly aligned with the needs of digital marketing agencies, small-to-medium enterprises (SMEs), and in-house marketing

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seo, search, engine, optimization

What is SEO? An Essential Guide: Strategy, Trends & AI-Ready Tactics

Search Engine Optimization (SEO) has evolved far beyond keyword stuffing and backlinks. SEO stands for search engine optimization, which is the process of improving a websiteโ€™s visibility on search engines like Google and Bing. SEO is a foundational element of digital marketing, playing a crucial role in increasing organic traffic and search rankings across various

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Close up view of bookkeeper or financial inspector hands making report, calculating or checking

Outsourced Bookkeeping in the Philippines: The 2025 Definitive Guide

Outsourcing bookkeeping has moved from a tactical cost-cutting tactic to a strategic growth engine. Outsourced bookkeeping means hiring a third-party firm to handle your bookkeeping. For many companies, it makes sense to outsource bookkeeping because it allows them to focus on core business activities while leveraging specialized expertise and cost efficiencies. Few destinations illustrate this

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executives choosing the best countries for outsourcing back office

Top Countries for Outsourcing Back Office in 2025: Where Smart Businesses Go

Back office outsourcing services reshape the scene of business efficiency and profitability. Poor back-office operations create costly bottlenecks that eat away 20% to 30% of annual revenue. Many companies see this as a chance to get back lost profits and streamline their operations. Companies that outsource their back office operations see amazing results. The numbers

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business partners looking to venture outsourcing for startups

Outsourcing for Startups: How to Scale Smart, Stay Lean, and Win Big

In todayโ€™s fast-moving digital economy, startups must move quickly to scale while staying lean. Every decisionโ€”from hiring to tech stackโ€”can either support growth or strain resources. Thatโ€™s where outsourcing becomes a game-changer. It allows emerging companies to access expert-level talent and solutions without the burden of full-time operational overhead. This comprehensive guide to outsourcing for

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