Managing a business is not a walk in the park. There will be instances that would require business owners to seek assistance from other companies that have expertise in a specific field. This explains why today it has become a common practice for business owners to outsource part of their processes to another firm to maximize efficiency. And among the processes outsourced are their search engine optimization (SEO) needs.
In this generation, digital marketing is the center of promoting businesses. Increasing your website traffic and generating more leads will help you to reach more audiences and attract more customers. However, SEO tasks can be overwhelming, especially for growing companies. In addition to that, there are many market competitors that need to be taken into account. All these, therefore, beg the question: How to outsource SEO?
If you are an owner of a growing business who is looking for a third party to handle SEO tasks for you, then you are in the right place. Here’s an informative guide about how and why you can outsource SEO services—and be assured of business efficiency.
What is SEO Outsourcing?
Search engine optimization (SEO) outsourcing is a business practice that allows a company to seek assistance from another company or agency which will manage SEO activities in their stead. It is very common in the business industry to outsource SEO functions to SEO firms to help strengthen the efficiency of the former’s digital marketing strategy. Partnering with a reliable SEO company can boost your website visibility and brand awareness which will eventually lead to an increase in profit.
Here are some tasks an outsourced SEO agency can provide:
- Competitor analysis
- Backlinking and link building
- On-page SEO
- Building wireframes for new templates
- Keyword research
- Organizing internal linking structures
- Content optimization
- Site audits
How to Outsource SEO
1. Determine your goals and service requirements.
Before looking for SEO companies or agencies, you should identify first the goals you want to achieve. Sorting out the services that your company needs, as well as setting deadlines and timeframes, will make it easier for you to choose the best outsourcing option. If you also need to outsource other marketing strategies, partnering with a full-service agency would be the best choice.
2. Evaluate top firms that offer the best services.
Take your time in choosing the best service provider before you outsource SEO functions. Research different agencies that offer the services that you need and ask as many questions as you can when inquiring to SEO companies. You should also read reviews from their clients to assess how reliable they are and if they really produce excellent results.
Here are some questions you can ask when interviewing SEO agencies:
- How many clients do you have?
- How many years have you been working?
- What services do you offer?
- What are your costs?
- Do you have any customers like us?
- Can you provide references or testimonials?
- What results can I expect to see?
3. Confirm your strategy.
After signing a deal with your chosen SEO partner, reiterate your objectives to ensure that the strategies will align with your goals. This can also be an opportunity for you to set a timeframe that will be enough for the SEO team to show you desirable results.
4. Monitor progress through monthly or quarterly reports.
Monitor your campaign’s improvement regularly. You can ask your SEO experts for detailed reports to check if their strategies produce notable results. Setting expectations before receiving every report can help you track if your SEO campaign is moving in the right direction.
SEO Outsourcing Options
As noted above, when you outsource SEO services, a lot should be taken into consideration. These include the SEO outsourcing options available at your disposal, and how they can deliver in alignment with your goals. Here are the following options for you.
Small businesses with minimal SEO goals can hire an independent SEO professional (freelancer or contractual). This is the cheapest option if you need assistance with SEO tasks. However, this will still require you and your team to be hands-on since the work of a freelancer is inherently limited.
These are companies that solely focus on SEO tasks. You are assured that they will provide top-quality services since their company is comprised of SEO experts. They also know the newest trend and latest developments in the field which will help give you more refined SEO strategies.
SEO is only one of many digital marketing services that a full-service agency offers. If you are planning to outsource all digital marketing services from one company, then a full-service agency is what you need. However, since it does not focus on SEO, it might not provide quality on par with an SEO agency. That is why before choosing where to outsource SEO services, you will have to determine your goals and priorities first.
How to Do Proper SEO
Here’s a guide in doing proper SEO to improve your website’s ranking:
1. Publish content aligned with user intent.
Search intent or user intent is the priority of search engines when ranking search results. It is important for business owners to understand the user intent and make content that matches it. You can also think of how your readers or customers would search for a specific page and come up with keywords that you can include throughout your content. This will give you a higher chance to rank higher on search engines
2. Optimize your meta descriptions.
Meta descriptions generally describe what the page is about. Including short yet interesting meta descriptions will catch the attention of readers which will convince them to visit your website.
Here are some guidelines for writing effective meta descriptions:
- Make each page’s meta description distinct.
- Put some action in your writing.
- Add your intended keyword
- Match user intent
3. Make URLs SEO-friendly.
Be mindful of your URL structure. Studies show that shorter URLs outperform longer ones. So, keep in mind to keep URLs shorter and include necessary keywords that can help you rank higher in search results.
4. Update your content regularly.
One of the best ways to evaluate how relevant a site is, is by how frequently its information is updated. Therefore, monitor your content and update it as necessary, on a regular basis.
The Benefits of Outsourcing SEO
Convenience and Time-Saving
Working on SEO activities can be repetitive and time-consuming, which would require great effort and patience. When you outsource SEO, you will considerably reduce your company’s workload which will give you more time to focus on other matters.
Building an in-house SEO team is not as practical as hiring a third party. It would require you to hire new talents including training and onboarding them. Moreover, you will have to consider their salary and benefits. Outsourcing to an SEO agency, on the other hand, will provide you with SEO experts without spending time and money to search and train them. It is much more cost-effective, especially for growing businesses.
Expertise and Experience
SEO companies produce well-trained experts that are most suited to handle SEO tasks for your company. It is their area of specialization so you can sit back and just wait for the results. If your company does not have an in-house team yet, then partnering with an SEO agency will surely be a great move for you.
Why Outsource to an SEO Company in the Philippines?
The Philippines has been widely recognized as one of the best countries in the world for business process outsourcing; and this is in large part owing to its capability to offer top-notch, fully evaluated services including customer support, virtual assistants, and digital marketing. SEO outsourcing companies in the Philippines offer cost-efficient services. You can save 60% to 80% of the operational cost due to the low cost of living in the country. Rest assured that companies will receive top-quality services without paying a fortune.
SEO companies in the Philippines are also time zone-neutral. They provide 24/7 staffing that can cater to businesses across the globe. The Philippines is well-known for producing a highly-skilled and flexible workforce. Ranking 2nd in Asia next to Singapore in English proficiency, it is a no-brainer to outsource in this complete-package country.
Hire Outsource-Philippines for Your SEO Needs
SEO is important for businesses to succeed. Without it, a brand or service will not be found online, which will negatively affect its reputation and marketability. This makes it essential for business owners to invest in SEO services. In cases where you have yet to build an in-house SEO team, then it is best for you to outsource SEO today.
If you are looking for an SEO company to boost your website traffic and outdo the stiff market, we’ve got you covered! Here at Outsource-Philippines, our experts will provide you with customized and effective strategies which will help you stay ahead of your competition.
Want to know more about how to outsource SEO services? Contact us now to get a free quote!