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Logo Crowdsourcing, and Why You Should Try It

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Ignore elitist designers who talk about their industry being in an utter catastrophe after logo crowdsourcing has entered. The fact is that it did nothing wrong but to save the day for troubled and exploited business owners who got to pay a thousand dollars just to have a very good logo for their company.

Right. A contest may settle it. As far as competition is concerned, the best always wins. And again, when you got to choose the most brilliant out of a hundred choices is a surefire way. But as old as a proverbial broken record it sounds, just make sure that you’re not picking the best apple out of a rotten basket.

If you think of it soundly, nothing will ever beat the power of a community of virtuous designers who have spent years of memorizing the pantone color system, burnt the midnight oil for a diploma, and undergone dog days of mastering illustrator all for some pretty little chance of winning a hundred bucks of a client who’s plain tired of designers who kept on complaining that it’s no-fair. It isn’t that unfair, right? Or maybe it is. But then, it’s just maybe.

            1.   All the Inspired Designs at No Cost

Cowabunga! Whoever thought of a legal way to find a selection of hundred of designs for free is a mad genius. So you paid the mad, pardon, the genius logo crowdsourcing site for arranging such a successful rat race for you. The best thing about this is that you have the right to use the other ninety nine icons without paying them. They’re too inspired, the same way that an icon concept you saw on a Google image search awed you to make your own version of it.

            2.   Makes You Feel Important

With a whole community of egoless professionals all vying just for a chance to your hundred dollars, who wouldn’t feel so significant? Maybe these people were starving and your prize is their only chance to have something for dinner. You’ll be feeding them, so it’s just right to demand for revision and as many spec work as you would like to have. You have to be satisfied with what they give you, or they will starve. Maybe, that’s how important you are! Else what would they be, copypasters who can sweatlessly warp a hundred photo in an hour?

            3.   Ditching the Snooty Experienced Designers

The fact is that you hated them. Those snotty professionals who want you to pay for the time, energy, and creative juices they expend to create a logo for you. That’s way too off. You can even design the simplistic thing in an hour, and they ask you for fixed payment? What, for the name of it? It’s time to switch and find resources from the pool of anonymous amateurs, wannabes, and infringers.

            4.   Whoever Cares For Infringement

Fancy word. Who will spend money to sue you a case just because you didn’t find out that the emblem you have chosen is copycat? That only happens in TV. And perhaps, you can arrange another contest just in case you’re pressed hard to change your icon. Nothing dense.

Despite strong opposition by many professional designers whose copyrights are on a burial right in this moment, contest sites and client-businessmen who barely know anything about graphic arts keep a designers-should-deal-with-it attitude. Logo crowdsourcing sites are such a boom that businessmen who found them just pussyfoot around a plethora of complaints.

Great, they talk about being snooty.