What You Need to Know about the Latest Google Penguin 4.0 Update

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Penguin is back, and it’s not the cute little waddling animal or the villain in Batman’s movie you know. For those who live and breathe SEO (search engine optimization), Google Penguin 4.0 is the most awaited and somewhat controversial anti-spamming algorithm from the search engine giant. Read to learn more on this update.

What is the Google Penguin algorithm?

Penguin is a part of the algorithm designed to catch sites deemed to be spamming search results. First launched in April 2012, it targets websites that join link-related schemes, which break Google’s quality guidelines. These ploys include cloaking, keyword stuffing, linking schemes, and content duplication.

Two years after its latest update, Google has, at last, launched its fourth major version dubbed Google Penguin 4.0 — the real-time algorithm.

What should you learn about Google Penguin 4.0?
  • It’s now part of Google’s core algorithm.

With the update, Google tells that Penguin is now part of its core algorithms, which include 200 unique signals that can have an effect on rankings.

  • It’s now real-time.

Before, Google only seldom updates Penguin results. Yet, now that Google Penguin 4.0 is real-time, the effects will be easier to see. Once a webmaster improves their site and online presence a great deal, the changes will take effect soon after Google has re-crawled and re-indexed a page. Working real-time and part of the core algorithm means Google will no longer issue updates and announcements on Penguin, too.

  • It’s granular.

In the past, Google algorithm updates penalized whole websites that defy their guidelines using schemes such as “black hat” techniques. With Penguin’s latest update, it has now become more precise and tries to punish only web pages, sections, or wide swaths of a site deemed to be spamming.

  • It’ll be hard to tell Penguin’s fingerprints.

Google Penguin 4.0 will be available in every country and language. Due to its real-time nature, though, it will be harder to spot whether the ranking changes are due to Penguin refreshes or not.

  • It’s maker’s old advice stays the same.

Google still suggests using the link disavow tool for a site to mend from issues related to Penguin. Although, this may be needless now and then since the aim of 4.0 is to lessen spammy links rather than move down the website.

  • Its maker still wants you to focus on content quality.

Google reminds that webmasters should still be free to focus on creating amazing, compelling websites. Updates such as Penguin are just one of more than 200 signals to define ranking; thus, it’s wise to use “white hat” search engine optimizers. They improve usability, help create great content, or speed up surfing, which serves both users and websites well.

In summary, Penguin 4.0 just shows Google’s constant pledge to give high-quality links relevant to searchers. Hence, keep on making high quality and relevant contents. Trust that Penguin is guarding you from the harm your less scrupulous rivals may bring.

As Google keeps on improving the quality of rankings for online searches, it’ll be more taxing for firms and marketers to manage their online presence.

If you think you can’t keep up and handle Google’s updates, Outsource-Philippines is here to do the work for you. Our search engine optimizers are always in touch with the latest algorithms and tools. Check our SEO services page to know more about what we can offer.