In this fast-paced world full of innovation and technology, people no longer tolerate slow, unresponsive, and low-quality websites. According to Firas Kenneth, co-founder and CEO of an expanding group of online retailers, One Mall Group; an award-winning website has to be visually impressive, easy to navigate, full of great functions, and filled with sensible information.
You may have all the tools you need, but you probably aren’t aware of these secrets fellow web designers don’t tell you about:
Use white space
Image from NewBay Media, LLC
Ample white spaces in a website don’t just evoke elegance and simplicity; it makes content and text readable to the visitors.
Make it responsive
Image from Bob Allison of MSC Computer Repair
To make user experience and search engine traffic better, the website’s products/services should be accessible on the homepage. The navigation bar should also automatically adjust on both desktop and mobile platforms.
According to a study from Akamai Technologies, a content delivery network and cloud services provider in Cambridge, Massachusetts; 40% of users will abandon a web page if it takes more than 3 seconds to load.
Don’t overdo it with flashing texts, graphics, and animations
A beautiful website need not have eye-popping colors, images, etc. Focus on important graphics, and use a color scheme that matches the theme of a brand/business.
Say “No” to page counters
Image from Optimus 5 Search
Including a page counter on a website is useless. After all, your audiences aren’t interested to know the number of visits you get every day.
Don’t require users to download a plug-in to view your site
Image from Cult of Mac
Plug-ins like Flash adds special features to your site, but it limits your audience because it requires them to download Flash Player Plug-in before they can view a page.
Avoid including chat rooms
Image from iFlyChat
Most people don’t care about chat rooms and what’s worse is no one uses it. If your website doesn’t get thousands of visitors per month, a chat room is unnecessary.
Never put up “Under Construction” pages or websites
Image from Mubasher Khan of Logger
It’s plain and simple; if a page or website isn’t ready, don’t put it up.
Disable pop-up windows
Image from Kissmetrics.com
Customize your own 404 page
Image from Goa Global Web Solutions
Personalize your 404 page. Forego the white background with standard “The Page Cannot be Found” text on it.
Remember that the purpose of a website is to cater to customers’ needs and not to shock them with decorations. Value your clients’ trust by giving them the best web design and development services they deserve.
Sources: Entrepreneur, Kissmetrics, Secret Sites