9 Innovative Web Design Trends to Succeed in 2017

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Just as with other trades where design plays a vital role in their outcome, web design trends change each year. As this year ends, we give here with you the latest design forecasts that may thrive in 2017.

1. Storytelling

Storytelling is hot these days because messages look easier to send this way. It centers on rich, unique user experience (UX) causing a huge shift from widespread template use. The challenge is to narrate a story in each design.

2. Semi-Flat Design

Due to the pitfalls that come with flat design, designers now turn to semi-flat design to fix usability issues. Using it as a replacement, they resolve flat-design problems by mixing depth and dimension through subtle shadows, cards, and well-thought out transitions.

3. Custom-Made Images

With the rise of user interface patterns, websites now appear and run the same. To stand out, one of the web design trends that will boom are sites with custom or hand-drawn images. They add an extra layer of visual appeal and create a unique website experience.

4. Unique Grid Use

Grids may be here today, but trend forecasts show they’re here to stay. They offer a clear, accessible, and equal weighting on the page, allowing quick and easy navigation to busy and impatient users. Add a few artsy flairs by stacking or overlaying images and texts to make them unique and pleasing.

5. Cinemagraphs

Cinemagraphs belong to this web design trends list because of their powerful visuals and ability to enhance the site’s desired mood. They’re better than videos because they consume less bandwidth. Likewise, they’re better than pictures because they add a layer of wonder, mystique, and elegance to a still image.

6. Widespread Parallax

When used well, parallax is a great tool that gives a sense of depth, lifting parts off the screen and creating a sense of dynamism. As brands search for more advanced solutions to deliver their content, designers adopt scroll use and parallax effects to improve more their sites’ UX.

7. Lazy Loading

Page loading speed is vital for both search engine optimization (SEO) and website conversion rates. That’s why expectations for lazy loading are high because it aids in viewing contents without waiting for the entire page to load. It makes content viewing simple by delaying the images’ loading time in long web pages.

8. Split Content

Split content design layout will be a hit for pages with more content. It divides the screen into wide sections and gives each a varied appearance without following a single pattern. This allows designers to be more artistic while still keeping the content’s order strong.

9. Mobile-First Design

Due to mobilegeddon—the new, major, mobile friendly ranking algorithm by Google—more brands will soon adopt the mobile-first approach. Design for mobile first, and then work up to the bigger gadgets. The growing number of people using mobile devices in browsing the web is a factor, too.

If you’re eager to see if any of these web design trends matches your site well, Outsource-Philippines is here to do the job for you. See our custom web design service page for more details.

Image from Kaboompics.com