The 12 Women Who Rule the Digital Marketing World Today

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Though Women’s Month is now over, let us give tribute to a few great young women through this piece! Get to know the 12 female digital marketers who rule the field and be charmed by their great skill and role. Make them your role model as you reach for your dreams in the digital marketing field.

1) Carmen Benitez

President/Managing Director, Fetch Plus

Carmen Benitez: female digital marketers
Image courtesy of LinkedIn

As a chief technical innovator in the world of social media, she made the first marketing automation platform to help the franchise sector. She wrote as well articles and blogs on huge banks and publications. One of such firms is Citigroup, Inc.

2) Amy Lamparske

Head, Global Social Media at 3M

Amy Lamparske: female digital marketer
Image courtesy of LinkedIn

She learned her great skills on Business-to-Consumer (B2C) marketing when she worked for large firms. Now, she zeroes in on global social media marketing at 3M as its head.

3) Jen Erickson

Director, Digital Marketing at DocuSign

Jen Erickson
Image Courtesy of LinkedIn

She became a director at DocuSign last October after being with Oracle for five years. In the year 2015, TopRank named her as one of the 50 greatest female digital marketers in the world.

4) Janette Toral

E-commerce Advocate,

Janette Toral: female digital marketer
Image courtesy of

In 1997, she has since been helping the growth of e-commerce in the Philippines. She shares her knowledge in digital marketing, e-commerce, and blog drives with the public through training and seminars.

5) Lauren Vargas

Chief Marketing Technologist at Aetna

Lauren Vargas: female digital marketer
Image courtesy of

The Economist Intelligence Unit (EIU) named her as one of the top 25 social business leaders in 2014. Aside from her duties at Aetna, she serves as an assistant professor at Harvard as well where she fosters online student groups.

6) Karen Thomas-Smith

Vice President, Provider Marketing and Reference Management at Optum

Karen Thomas-Smith: female digital marketer
Image courtesy of CIOX Health

She is an inspiring leader who rears talents and builds long-term relations across silos. Through her work, the “Game Changer” drive of Optum made $5 million in new business and won an award.

7) Alex Hisaka

Head, Global Content Marketing at LinkedIn

Alex Hisaka: female digital marketer
Image courtesy of LinkedIn

Her love for copywriting has brought her much knowledge as one of the top female digital marketers, from Yahoo to Salesforce and now with her role at LinkedIn. Then, in 2015, Skyword has named her as one of the top 25 enterprise software content marketers to watch. On the one hand, Onalytics hailed her as one of the top 100 social selling influencers and brands.

8) Melanie Mitchell

RVP/Head of Central Region, Strategic Search at Microsoft

Melanie Mitchell: female digital marketer
Image courtesy of LinkedIn

She is a known public speaker who has taught at search and public relations seminars. Aside from her role at Microsoft, she penned a chain of eBooks on marketing and search engine optimization or SEO on FT Press, too.

9) Jeannine Rossignol

Vice President, Marketing for Xerox HR Services

Jeannine Rossignol: female digital marketer
Image courtesy of LinkedIn

With more or less two decades of stint at Xerox, she worked her way up as Product Marketing Manager to Vice President of Marketing for its Human Resource Services. Through the years, she has earned as well awards for being one of the most preferred speakers in digital marketing. (Photo source:

10) Suria Sparks


Suria Sparks: female digital marketer
Image courtesy of Suria Sparks Official Website

She helps would-be tycoons to reach and win more clients and to thrive in Facebook branding and marketing sans ads. In the same way, she has won awards and spoke at a few world gatherings on her digital marketing skills.

11) Maria Poveromo

Vice President, Communications at Adobe

Maria Poveromo: female digital marketer
Image courtesy of LinkedIn

She centers on emerging technologies and market fame building. Her team sets the course for Adobe’s global communications programs that includes improving and handling the firm’s social media and content marketing plans.

12) Barbara Young

Senior Manager, Global Paid Search Advertising at Oracle

Barbara Young: female digital marketer
Image courtesy of LinkedIn

She learned how vital the role of online marketing is when she built her own business. As one of the best female digital marketers, she increased her knowledge by working for a few firms until Oracle hired her for the job. There, she brings her skills to inbound marketing and leads a team of content pros, programmers, and developers to yield results.

Gender should not hinder you from reaching your dreams. If you think digital marketing is for you, then grab the chance with both hands. In the same way, let these 12 female digital marketers inspire you to succeed.

To read more stories like this, go to our blogs page. Yet, if you are in need of top outsourcing solutions, hire the country’s leading digital marketing services firm Outsource-Philippines!

Sources: TopRank Marketing, Digital Influence Lab Pte Ltd., socialmediatoday, Applied Life Private Limited